Ferrero Pocket Coffee BTS
These little pocket coffees provide the double kick of the espresso liquid centre, and the dark chocolate casing. Ferrero introduced these coffee ‘shots’ in Italy in 1968. Delicious, but heavens they have ‘skop’ (sorry for the non-South Africans). The ad was shot very loosely, at numerous locations, without a real shot list, in an attempt to capture various scenarios where these little confectionaries will come in handy. So we see a tired driver, a girl on a bus falling asleep, a hitchhiker – all in need of a pick-me-up. The idea was to capture the feeling of a road trip, introducing the viewer to various people along the way. Filmed by Frans, and edited by the agency once they returned to Europe, we hope you enjoy this behind the scenes. And here is the final Ferrero Pocket Coffee ad.